Mount Vernon Community That Cares (MVCTC), City of Mount Vernon and Youth Bureau Launch Sticker Shock Campaign
Mount Vernon, New York, May 30, 2012 – The Mount Vernon Community That Cares Coalition (MVCTC), through the City of Mount Vernon’s Youth Bureau, is scheduled to launch the MVCTC Sticker Shock Campaign on Friday, June 1st at 4pm in City Hall’s Rotunda.
In an effort to address the community’s concerns regarding the selling of alcoholic beverages to underage youth, the coalition has partnered with more than 20 local merchants to discourage adults and older peers from providing alcohol to minors. “We’re finding more young people are drinking and we’ve decided to take a partnership approach in our fight against underage drinking. Liquor stores and youth will work together to get the word out that drinking under age 21 is illegal and we’re working together to prevent violation of the law,” said Mayor Ernest D. Davis.
The Sticker Shock Campaign aims to raise awareness about the minimum drinking age law by placing stickers adjacent to alcohol products within local businesses that actually sell alcohol. The Campaign allows teams of youth, who are accompanied by an adult chaperone, to place brightly colored stickers on refrigerators and counters at participating stores throughout the City of Mount Vernon. The stickers read, “You must be 21 to purchase alcoholic beverages IT’S THE LAW! ID REQUIRED.”
According to a study by the National Institute on Drug Abuse, over 94 percent of high school seniors, 84 percent of tenth graders and 65 percent of eight graders report that alcohol is “very easy” to get and a study by American Association poll showed that adults are the most common source of alcohol for teens.
DaMia Harris, Executive Director stated, “The city is committed to reducing risk factors within our community such as underage drinking and substance use, which is why we applaud the merchants and community stakeholders for supporting the “MVCTC Sticker Shock Campaign.”